Frei interpretiert nach 39.90 von Frédéric Beigbeder?

According to the UK newspaper The Guardian, the “suicide bomber” spot was created by the Lee and Dan team, a British pair who have produced a number of other advertisements (including virals) known for their quirkiness. The duo maintained that the clip was a self-promotional work not intended for public viewing:
We made the advert for Volkswagen. We never really intended it for public consumption. It was principally something we made to show people in the industry but it got out somehow.

About half the work we do is for our own purpose, it is self-promotional. The ad’s a comment on what’s happening at the moment. People see this on the news every day.

The car is the hero that protects innocent people from someone with very bad intentions. The ad got out accidentally and spread like wildfire. We’re sorry if it has caused any offence.

Quelle: http://www.snopes.com/photos/advertisements/vwpolo.asp